
He also holds the title of Professor Emeritus of Cognitive Science at the University of California, San Diego. He is also an IDEO fellow and a member of the Board of Trustees of IIT Institute of Design in Chicago. He is a co-founder of the Nielsen Norman Group, along with Jakob Nielsen. He is widely regarded for his expertise in the fields of design, usability engineering, and cognitive science, and has shaped the development of the field of cognitive systems engineering.


He is best known for his books on design, especially The Design of Everyday Things. Norman is the director of The Design Lab at University of California, San Diego. Donald Arthur Norman (born December 25, 1935) is an American researcher, professor, and author.
